Privacy Policy

Your privacy matters to us. This policy explains how we handle your data.

Last updated: April 24, 2026

1. Information We Collect

We collect information you provide directly to us, as well as information generated through your use of our services.

Account Information

  • Name and email address
  • Password (encrypted)
  • Profile preferences and settings
  • Subscription and billing information

Device Information

  • Device type, model, and operating system
  • Unique device identifiers
  • IP address and general location (city/region)
  • App version and crash reports

Content You Provide

  • Photos uploaded for editing and listing creation
  • Listing content (titles, descriptions, tags)
  • Etsy shop connection data via OAuth
  • Customer support communications

2. How We Use Your Information

We use the information we collect to provide, maintain, and improve our services:

  • Listing Generation: Process your photos and generate AI-powered titles, descriptions, and tags
  • Photo Editing: Provide background removal, image enhancement, and editing features
  • SEO Optimization: Analyze trends and provide keyword recommendations
  • Policy Compliance:Check listings against Etsy's policies before publication
  • Analytics: Provide insights into your listing performance and shop metrics
  • Account Management: Process payments, manage subscriptions, and send service communications
  • Product Improvement: Analyze usage patterns to improve features and user experience

3. Third-Party Services

We work with trusted third-party services to provide our features:

ServicePurpose
OpenAI / AnthropicAI-powered listing generation and content analysis
RevenueCatSubscription management and payment processing
Etsy APIShop connection, listing sync, and analytics
SupabaseSecure data storage and authentication
Vercel AnalyticsAnonymous usage analytics and performance monitoring

Each third-party service operates under their own privacy policies. We only share the minimum data necessary for each service to function.

4. Photo Handling

We take special care with your product photos:

  • Photos are uploaded securely using encrypted connections (TLS/SSL)
  • Processing occurs on secure servers for editing and AI analysis
  • Session photos are automatically deleted within 24 hours unless explicitly saved to your account
  • Saved photos are stored securely and can be deleted at any time from your account settings
  • Photos are never shared with third parties except as necessary for AI processing
  • We do not use your photos for AI training without explicit consent

5. Data Retention

We retain your data for as long as your account is active or as needed to provide services:

  • Account data: Retained until account deletion
  • Listing history: Retained for 2 years after creation
  • Analytics data: Aggregated and anonymized after 1 year
  • Support tickets: Retained for 3 years
  • Billing records: Retained for 7 years as required by law

6. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

GDPR Rights (EU/EEA residents)

  • Access: Request a copy of your personal data
  • Rectification: Correct inaccurate or incomplete data
  • Erasure:Request deletion of your data ("right to be forgotten")
  • Portability: Receive your data in a machine-readable format
  • Restriction: Limit how we process your data
  • Objection: Object to processing based on legitimate interests

CCPA Rights (California residents)

  • Right to know what personal information is collected
  • Right to delete personal information
  • Right to opt-out of the sale of personal information
  • Right to non-discrimination for exercising your rights

To exercise any of these rights, please contact us at privacy@listsmarter.app. We will respond within 30 days.

7. Cookies & Tracking

We use cookies and similar technologies to enhance your experience:

  • Essential cookies: Required for app functionality and security
  • Analytics cookies: Help us understand how users interact with our service
  • Preference cookies: Remember your settings and preferences

You can manage cookie preferences through your browser settings. Note that disabling certain cookies may affect functionality.

8. Children's Privacy

ListSmarter is not intended for users under 13 years of age. We do not knowingly collect personal information from children under 13. If we become aware that we have collected data from a child under 13, we will take steps to delete that information promptly. If you believe we have collected information from a child under 13, please contact us immediately.

9. Security

We implement industry-standard security measures to protect your data:

  • All data transmitted using TLS/SSL encryption (HTTPS)
  • Passwords hashed using bcrypt
  • Regular security audits and penetration testing
  • Access controls and authentication for internal systems
  • Automated threat detection and monitoring

While we strive to protect your data, no method of transmission or storage is 100% secure. Please use strong passwords and protect your account credentials.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on this page and updating the "Last updated" date. For significant changes, we will also send an email notification to registered users. We encourage you to review this policy periodically.

11. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

ListSmarter Privacy Team

Email: hello@listsmarter.app

Support: ListSmarterer.app/support